The Impact of Artificial Intelligence on Casino Operations
Artificial Intelligence (AI) is transforming the casino sector by enhancing operational productivity and upgrading customer interactions. In 2023, a document by McKinsey & Company indicated that AI systems could increase income by up to 25% in the gambling sector by enhancing marketing tactics and personalizing gamer connections.
One significant figure in this shift is Bill Miller, the Chief and CEO of the American Gaming Association. You can find out more about his projects on his Twitter profile. Under his leadership, the association has supported for the inclusion of AI to enhance player participation and streamline operations.
In 2022, the Wynn Las Vegas established an AI-driven system to analyze gamer conduct,