Apple’s revenue from its largest product line, the iPhone, fell to $46 billion from $51.3 billion in the year-ago period. If Apple is indeed investing significantly in generative AI, it wouldn’t be surprising to see the company equip its next-generation iPhones with AI-focused features. In 2025 and each successive year beyond that, Apple’s biggest challenge is not staying in business or producing massive revenue. However, being great doesn’t always impress Wall Street, especially when your stock is so richly valued. So what Apple will need to do going forward is to justify its valuation to investors.

Apple earnings recap: Tim Cook says he sees demand for iPhone 16 as stock falls on China weakness

“Safe” and “stock market investing” are two things that simply do not overlap.