In this type, an advertiser uses various online/digital advertising channels like Google AdX, PubMatic, AdRoll, etc., to place an ad automatically with the help of software. Using these connections, an efficient media buyer can leverage the maximum benefit out of an ad space while negotiating the deal’s best terms. These professionals are adept at negotiation techniques and industry standards and use this knowledge when buying media.

Key Takeaways:

Programmatic influencer marketing is a type of influencer marketing that uses programmatic advertising technology to automate the process of finding, selecting, and managing influencers. This can help to improve efficiency and effectiveness,