The Evolution of Google Search: From Keywords to AI-Powered Answers
The Evolution of Google Search: From Keywords to AI-Powered Answers
Dating back to its 1998 start, Google Search has metamorphosed from a simple keyword searcher into a advanced, AI-driven answer solution. Early on, Google’s breakthrough was PageRank, which weighted pages in line with the standard and number of inbound links. This steered the web from keyword stuffing moving to content that gained trust and citations.
As the internet grew and mobile devices increased, search habits fluctuated. Google rolled out universal search to mix results (news, images, footage) and subsequently featured mobile-first indexing to capture how people essentially navigate. Voice queries utilizing Google Now and after that Google Assistant prompted the system to analyze natural,