Why Bright Colors Capture Our Attention Today
In our visually saturated world, the power of color plays a crucial role in shaping what we notice and respond to. From urban signage to digital interfaces, bright colors are more than just aesthetic choices—they are strategic tools designed to capture attention and influence behavior. Our daily environment is filled with an array of hues, but it is the vivid, luminous colors that stand out most effectively. Consider the modern design of products like novomatic star supreme test—a contemporary example of how bold color palettes are employed to draw eyes and foster engagement.
1. The Science Behind Color and Attention2. Evolutionary and Biological Foundations of Color Attention
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